Taranovich knew from the time he was a teenager that he was meant to be a businessman.
Like many kids of that era, his first "job" was the enterprise of picking up soda cans along the side of the road to get some spending money. His first real jobs, though, were working at the Proctor pharmacy, the Proctor supermarket and mowing lawns. "But I had a revelation at age 13," he recalls. "I knew I would never be out of a job unless I chose to be. I also knew I wanted to be in business."
Taranovich still remembers the day Match called up the stairs to him, saying the family had the opportunity to buy the business. "My parents started on a wing and a prayer with a loan from my dad's sister and mother," he says. "He was a P.R. guy who knew a lot of people and brought in a lot of business. At 14, I was committed to make it happen."
Taranovich attributes the success of Proctor Gas in great measure to the commitment to quality. "Right from the beginning we were doing first class work, doing things right – way back to the appliance days when we used only factory-approved parts," he says. "We do great work for a fair price. We treat customers the way we want to be treated."
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